the team

Arni Thor

Creative Director

With over 25 years of experience in concept development, art direction, and creative direction, Arni Thor has worked both strategically and operationally to build strong brands and cohesive experiences. His background spans the media, entertainment, and restaurant industries, where he has led creative processes from idea and strategy through execution and launch.

Over the years, he has developed concepts, visual identities, and marketing strategies that create clear positioning and long-term growth. Combining creative excellence with a strong business mindset.

Marý

Designer

Marý Olafsdottir is an Icelandic concept designer, interior designer, brand developer, and art director with over 20 year expericen.

She offers a diverse skill set and a passion for creativity, wellbeing, and sustainability. With services ranging from concept design to content creation, she can assist with visualising ideas, art direction, interior and furniture design, brand development, and various graphic design elements.

Thröstur

Carpenter

Thröstur brings over 30 years of hands-on experience in renovating and transforming hospitality spaces. Throughout his career, he has worked extensively with restaurants, bars, cafés, and other service environments, understanding both the functional demands and the aesthetic expectations of the industry.

His skill set spans a wide range of trades — from construction and carpentry to painting, tiling, installations, and detailed finishing work. Whether it’s structural improvements, interior upgrades, or complete renovations, he approaches every project with precision, efficiency, and craftsmanship.